Thanks to the success of Joels in the pigeon sport there was a huge demand to also develop product lines specifically suitable for ornamental and show birds.
The philosophy of Joels to listen closely to the breeder, to understand his thinking and to find the right solutions for his problems, has resulted today in a high-quality range of functional breeder products for all types of birds.
Not only all products have been developed by intensive cooperation with prominent top breeders, but furthermore they have been tested in order to achieve optimal breeding- and competition results. Applying this specific nutritional knowledge is a conscious choice of Joels.
Not being old-fashioned but flexible and innovative, as applications are evolving, listening to the actual needs of and closely working with the professional breeders, now turns out to be the fundament for medals!