The company Joels is specialized in the production and distribution of food, food supplements, care products and accessories for pets. Additional to their our own brands for birds and pigeons, Joels also has the exclusive rights to distribute various 3rd party top brands in the Belgian home market. The customer base includes a large number of pet shops throughout the whole Belgium.
The focus of the assortment is mainly on the breeders of birds and pigeons; however, Joels also delivers products for many other types of pets.
Since 2017, the qualitative and extensive range of Kerbl has also been added to the long list of brands.