Consequently Joels understands that we need to make life as easy and pleasant as possible for the professional breeder. Exactly because of this passion and ‘drive’ for outstanding results & performance, Joels will never stop learning; there is a constant creative search for a full range of innovative feeding sources and supplements, care products, specialistic accessories and supplies, and also a range of pharmaceutical applications. It should be encouraged to realize a healthy balance for the bird and pigeon in a preventative manner, but in some cases this can only be guaranteed by a corrective treatment. The total concept should be central, an appropriate complete care system, fed by the knowledge and experience of top breeders and successful pigeon fanciers.
This fanaticism and know-how makes Joels, with its passionated employees, a specialist in manufacturing and distribution of quality products for the professional sector in bird keeping and pigeon sport; in other words, a proven formula for success!