Our brands

The assortment of Joels offers a specialistic total package of nutrition, supplements and maintenance products for birds and pigeons, and optional feeding for other pets such as rodents. Both national distributors as regional traders can be offered a wide spectrum of alternatives, various brands for each product segment, many solutions to meet all the needs of the passionated bird and pigeon lovers. Talking about the supplements of “Birdy Products”, the superior compositions of the “Pro Line”, the premium soft/eggfood and seedproducts of “Orni Nature”, the pigeon mixtures of Colombo Nature, the rodent mixes of Terra Nature, the liquid solutions of “Orni Max” or the mainstream mixes of “Van Obbergen”, always a balanced and natural dietary pattern is fundamental. Traditional artificial additives are replaced by natural ingredients as much as possible, both in feeding as in care, and the additional accessories for birds and pigeons are selected to completely fulfill the needs from the specialist top breeder to the passionate hobbyist, from the pigeon champion to the fervent pigeon fancier …


Joels offers the right quality at the right price for different market channels. Our quality range consists of both ‘top class’, ‘premium’ as ‘mainstream’ mixtures, tailored made to each market segment. Through ‘feeling with the market’ products can be adapted and offered according personalized demands; for various customers we already created a “private label”, their own ‘house brand’. The client asks and Joels spreads her wings and creates …

Orni Nature

Orni Max

Colombo Nature

Pro Line

Van Obbergen

Birdy Products

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